Ross McClain Studio

About

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About

I am an advocate of design as a medium/tool to tell stories through the mindset of empathy. I believe empathy is the centerpiece to a human-centered design process. My view is that people should provide the inspiration and direction for ideas, rather than simply utilizing the latest trend or absolute reliance on expertise, possibly excluding the empathetic connection. Responding to human feelings and concerns allows one to create designs that are truly powerful, useful and meaningful to people and society. My vow is to help people reveal their aspirational creative practice.